MOONSHARK™ PARTNERS WITH YOUTUBE SUPERSTAR PHILIP DEFRANCO AND MENTION MOBILE ON NEW CAVEFACE™ PHOTO APP

Posted by on Jul 5, 2012 in Press | No Comments

App Turns Back Time and Turns Users into Cavemen, Cavewomen, and Cavekids

LOS ANGELES, July 5, 2012 – Moonshark (www.moonshark.com), a mobile entertainment publisher, today announced a partnership with YouTube superstar Philip DeFranco and premier Los Angeles-based app developer Mention Mobile, to release Caveface, a new app for iPhone, iPad and iPod touch that sends users back to the Stone Age. With the Caveface App, users can morph photos of themselves, their friends, their pets – virtually anything with a face – into prehistoric mugs.

“Moonshark gets me, my audience, and our sense of humor – which can be a little out there,” said DeFranco. “It is great to be able to offer fun, cool things to the people who watch my show, and I think it’ll be hilarious to have them submit their ‘cave-faced’ photos and see how they look.”

http://www.youtube.com/watch?v=CqncA43HBA4

Caveface was developed by Mention Mobile, an innovative L.A.-based app company backed by Mark Cuban. The app is easy-to-use and designed to be social, allowing users to share their cavefaces through email, Facebook and Twitter. Users can even choose to send their cavefaces directly to DeFranco, who will feature the most “DeFrancolicious” images on his YouTube broadcast, which airs four times-a-week at http://www.youtube.com/user/sxephil, and his destination site at www.phillyd.tv.

Caveface gets a laugh every time you use it,” said Matt Kozlov, CEO of Moonshark. “We partnered with Phil on it because he’s brilliant, funny, and perfect for the irreverent nature of Caveface. Combined with Mention Mobile’s smooth, fun Caveman interface, we think the app will be a smash.”

Moonshark’s mission is to collaborate with some of the entertainment industry’s most creative talent like DeFranco, to create cutting edge, engaging, and original mobile experiences. With access to co-founder Creative Artists Agency’s (CAA) vast resources and deep relationships in entertainment, Moonshark is able to bring ideas to life from high-profile artists by identifying and working with leading developers, and then funding, marketing, and publishing the apps.

The Caveface App is available for 99 cents from the App Store on iPad, iPhone and iPod touch or at www.itunes.com/appstore.

With today’s unveiling of Caveface and recent launch of DancePad, a finger-dance game developed in partnership with international superstar Jennifer Lopez, Moonshark will continue to roll out a full catalog of addictive, original mobile apps throughout 2012 and beyond.

About Moonshark Moonshark (previously known as Creative Mobile Labs) is a mobile entertainment publisher start-up co-founded by Creative Artists Agency (CAA), the world’s leading entertainment and sports agency, and Qualcomm, bringing to market original mobile entertainment properties by pairing the most creative minds in entertainment with leading mobile developers. Moonshark funds, produces, markets and publishes app concepts developed in partnership with high-profile talent, finding the best developers to bring these apps to life.

For more information on Moonshark and its upcoming apps, visit www.moonshark.com.

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